Bugatti watch


In LIFESTYLE by Lorenzo


 Bugatti was open to the idea of forming a strong partnership with a watch brand. But this brand would have to meet an exceptional set of specifications, where technical and artistic excellence are on an equal footing with an acute sense of design. Most importantly, it could only be an independent manufacture, the necessary guarantee of utterly unfettered potential of expression. For these reasons the perfect partner was Parmigiani Fleurier, the manufacture was founded in 1996 in Fleurier, in Switzerland. For twenty years, the Parmigiani Fleurier signature has resided within timepieces that command utmost respect, in harmony with watchmaking traditions . The Bugatti collection is inspired first and foremost by the spirit of the Molsheim-based brand. The watch collection began with a world first in the form of the Bugatti type 370, which started a revolution with its stepped movement. To celebrate the tenth anniversary of its partnership with Bugatti, Parmigiani Fleurier unveiled three Anniversary editions, which included the Bugatti Mythe, that incorporates a maximum of automotive codes. Its aesthetics are inspired by the emblematic type 57 grille, which presents a structure formed of lines rather than mesh, unlike the grilles that followed. The Art Deco colours of the dial are a further nod to the first creations of the Molsheim-based manufacturer. Now more than ever, the brands have room to dream. With the Bugatti Aérolithe Performance, Parmigiani Fleurier wanted to create a case made entirely from titanium The world of high- speed pursuits can be seen in the abundance of details, such as the double tachymeter, which has km/h indications in red and mph in blue. The reminder of the Bugatti‘s current performances engraved on the bezel adds to the fantasy surrounding the car. Each creation embodies the identity of its brand, its power of expression, and its instantly recognisable codes. It is a tour de force for a timepiece to combine the spirit of two brands – and this feat is responsible for the unique character of the Bugatti collection.


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